One brief. Eighty-one names. Every reviewer works alone. Your verdicts stay in this browser and are never shown to another reviewer. Rate in as many short sittings as you like; your place is saved as you go.
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Read the brief and the protocol first, then rate all eighty-one. Do not discuss names with the other reviewers until all three reviews are turned in.
You are going to hear eighty-one of them. Here is what a good one has to do.
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For the grown-up reading: this is the short version of the brief. The full brief sits on the grown-up reviews.
One brief. Eighty-one names. Three independent reviewers. Read this once, fully, before you see any candidates. Every verdict should trace back to something on this page.
A snow cone business run by Enzo, age six, as the principal operator. The whole business is being named, not just the stand or a product.
The stand itself is being designed and built by the family to be mobile, so the name belongs to the business wherever the stand rolls.
Neighbors, passersby, and school friends. Walk-up customers with cash in hand.
The name must work spoken out loud by a kid, shouted down a street, and painted on a stand. If it only looks good written down, it fails the job.
Playful kid-run charm. This is not a business pretending to be grown-up. The fact that a kid runs it is the brand asset.
A name can be playful without being babyish, and charming without being a joke. That balance is what you are judging.
The home street and neighborhood to start, in Phoenix. Summer is the focus, with possible after-school, weekend, and holiday-break sales.
Because the business may run beyond summer, a name that hard-codes summer carries a caution note. Because the stand is mobile, a name tied to one exact spot carries one too.
Deliberately not a factor. Sign-worthiness and say-out-loud-ability are weighted above any web address.
Do not screen names in your head for whether a website exists. That rule is repeated in the protocol because it is the most common way good names die early.
Each reviewer rates all eighty-one names alone. The three reviews are then combined, and the family decides together from the short list that survives.
One candidate in the pool is the name Enzo already likes. It is listed on equal footing with the other eighty, and it has to earn its place the same way. Either outcome is a good outcome.
One name at a time. Three answers. Then you say why.
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For the grown-up reading: type his exact words, do not tidy them up, and do not steer him. You are the scribe. Your own review happens separately.
Read this once before rating. It is short.
Do not discuss names with the other reviewers until all three reviews are turned in. No comparing, no hinting, no reading reactions over shoulders.
Independence is the whole point. Three separate honest reads are worth more than one negotiated one.
For every name, the question is: is this name right for the brief? It is never: do you like it?
You can dislike a name that is right for the brief, and love one that is wrong for it. Rate the fit.
Right for the brief. Could be right. Not right. Pick one per name.
For the two advancing verdicts, Right for the brief and Could be right, a short reason is required. A sentence is plenty. Not right needs no explanation.
A parent reads each name to Enzo, taps the verdict he gives, and types what he actually says, word for word, into the reason box.
His real reactions are the data. “That sounds like a superhero” is a perfect rationale. Do not clean it up, and do not steer him. The parent helping is a scribe, not a second opinion; that parent completes their own review separately.
If you find yourself thinking “that web address is probably taken,” stop. That is not your job here.
A name killed early on a rumor of unavailability is the most common way good names die. Availability gets checked properly, later, only for names that survive this round.
When all eighty-one names are rated, the site produces a plain-text summary. Send it to Eric. Expect the review to take a while; multiple sittings are fine and your progress saves on your own device.
For Enzo, several short sittings will work better than one long one. Ten to fifteen names at a time is a fine pace. The site remembers where he left off.
Families are strategies, not rankings. Read the field once before you rate anything. Tap any name to open its card. Names you have already rated show in grey.
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Strategy: {{ curFamStrategy }}
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Is this name right for the brief?
Read it out loud, then ask: is that a good name for the snow cone stand?
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Keep going when he is ready. The site remembers his place.
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Copy the text block below and send it however you normally reach Eric. Do not discuss names with the other reviewers until all three reviews are turned in.
Not yet rated ({{ unratedCount }}): {{ unratedNames }}
Advanced without a reason ({{ missingRatCount }}): {{ missingRatNames }}
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